Man Must Munch
Logo & packaging design for a vegan snack bar
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Client: Man Must Munch
Copywriter: Michelle Sacks
My involvement: name generation, design, illustration, hand-lettering
Medium: pen, ink and digital drawings
This wholesome range of all-natural, vegan snack bars requested a memorable name, a logo and a quirky range of packaging.
![](https://freight.cargo.site/t/original/i/1c6f26df7d80a9b98fbb5bab5d55a9cee64806456ec7856f68a2fb445525a6c2/ManMustMunch1-w2018.png)
Each scrumptious snack bar is made by hand and from only the best ingredients. Once you start eating them, you don’t want to stop - a feeling that is captured by the packaging’s hand-lettered logos and energetic illustration style.
![](https://freight.cargo.site/t/original/i/c3788c3c457d15ea1abb5a817099da7bb1c1cedbd999cff92bc8728b74c4c328/ManMustMunch2-w2018.png)
The organic pattern, used on the wrapper and other branded elements, visually plays with the shapes of the name’s three M’s – and also the ‘mmmmm...’ sound that comes from enjoying these delicious snacks.
![](https://freight.cargo.site/t/original/i/df1b8de867d8474f500c3d2a2fb74540ef880870d36eb58ea19861d82595d743/ManMustMunch3-packaging-w.jpg)