design, illustration & creative direction

Man Must Munch

Logo & packaging design for a vegan snack bar

Client: Man Must Munch
Copywriter: Michelle Sacks
My involvement: name generation, design, illustration, hand-lettering
Medium: pen, ink and digital drawings

This wholesome range of all-natural, vegan snack bars requested a memorable name, a logo and a quirky range of packaging.

Each scrumptious snack bar is made by hand and from only the best ingredients. Once you start eating them, you don’t want to stop - a feeling that is captured by the packaging’s hand-lettered logos and energetic illustration style.

The organic pattern, used on the wrapper and other branded elements, visually plays with the shapes of the name’s three M’s – and also the ‘mmmmm...’ sound that comes from enjoying these delicious snacks.

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